For more than 30 years, Dr. Tony Alessandra has been helping companies build customers, relationships, and the bottom-line. As a speaker, author, college professor and business owner, he has designed and applied practical marketing, sales, service, and relationship-building skills to net meaningful results.

Tony’s academic credentials include a B.S from Notre Dame, MBA from the University of Connecticut, and his PhD in marketing from Georgia State University. After earning his PhD in 1976, Tony worked as a professor of Marketing at the University of San Diego until becoming a full time professional speaker in 1979. Tony was inducted into the National Speaker’s Association Speakers Hall of Fame in 1985 and is a member of the Speakers Roundtable, a group of 20 of the world’s top professional speakers.

He is a widely published author with 14 books translated into 17 foreign languages including The NEW Art of Managing People (Free Press/Simon & Schuster, 2008); Charisma (Warner Books, 1998); The Platinum Rule (Warner Books, 1996); and Collaborative Selling (John Wiley & Sons, 1993). He is featured in over 50 audio/video programs and films, including Relationship Strategies (American Media); The Dynamics of Effective Listening (Nightingale-Conant); Non-Manipulative Selling (Walt Disney); and 30 Days to a more Powerful Brain (Nightingale-Conant).

Besides being president of AssessmentBusinessCenter.com, a company that offers online 360º assessments; Dr. Tony Alessandra is a founding partner in TheCyranoGroup.com, a company that has successfully combined simple, cutting-edge technology and proven psychology to give salespeople the ability to build and maintain positive relationships with hundreds of clients and prospects.

Brandon Parker

Brandon has pioneered numerous custom website projects from basic design and marketing to comprehensive data driven programs. Brandon has been a key employee in the development of the assessment software systems for the Assessment Business Center in the areas of sales, leadership, team building, time management, behavioral styles, grammar skills, and listening. He has also developed structures for support and customer service patterns used along with the software systems. Brandon earned his BA from Chapman University in Orange, California. He lives in Bishop, California.

Steve Parker

Steve has spent over 25 years in Computer Consulting and Custom Programming industries. Steve has consulted clients in Medical Billing, Convention Meeting Organizing, Paper Recycling, and Construction Lien Processing. He was a member of the MIT Enterprise Forum of San Diego and the Independent Computer Consultants' Association where he served three years on the national board culminating as President and Chairman. He was a director on the National Board for the Institute for the Certification of Computer Professionals. Steve provides overall management of our assessment software programming staff and was the key employee in the architecture of our SQL server databases. Steve received his BA and MA from San Diego State University. He lives in San Diego, California.

Elite Business Solutions

Founded in 2003, Elite Business Solutions specializes in custom software development providing efficient and cost-effective solutions to customers that increase the efficiency and productivity of their operations.

Elite Business Solutions opened its doors in March of 2003 by founders Bosko and Max Maksimovic who brought decades of experience of innovation and leadership in Software Development, Warehouse Management, Digital Printing, Digital Asset Management, eCommerce and Sales and Marketing (CRM) industries.

Over the last five years we embraced our experience with Microsoft technologies, which helped us expand our expertise into other industries including Healthcare, Mortgage, Manufacturing, Web-based Training, Investment, etc. Elite Business Solutions has achieved the status of Microsoft® Gold Certified Partner for demonstrating the highest degree of proficiency and expertise in Software Development & Network Infrastructure Management with Microsoft-based technologies.

According to Bosko Maksimovic, president of Elite Business Solutions: “The support, resources and tools made available to us through the Microsoft Gold Certified Partner program help us stay at the forefront of the industry and grow our business into the future.”

Advisory Group

Jim Cathcart, the author of Relationship Selling, is the creator of the Sales Readiness System and developer of the SalesEffectiveness360.com online assessment. As a business advisor, sales coach and sales manager, he has guided organizations to millions of dollars in sales increases. The original Relationship Selling book has been adopted by corporations and universities worldwide as the basis of their sales training. Cathcart Institute, Inc. in the year 2002 released a completely new edition of Relationship Selling focused on the eight primary sales competencies and the thirty two vital skill sets of selling. This model is the backbone of the Relationship Selling System that Mr. Cathcart lectures on throughout the business community.

Among professional speakers Jim Cathcart is an industry leader. He has been inducted into the Speaker Hall of Fame, received the Golden Gavel Award and served as president of the National Speakers Association. He has presented keynote addresses to over 2,500 of the world's leading corporations.

As former owner of a psychological research firm, Mr. Cathcart led a team of specialists in the refinement and distribution of a comprehensive profile described in his book, The Acorn Principle (St. Martin's Press 1998). This laid the groundwork for the Sales Readiness Online Assessment and adds great depth to the concepts and practices of Relationship Selling.

Today Cathcart Institute, Inc., based in Lake Sherwood, CA, continues to publish cutting edge products to help sales people become more naturally successful and to assist companies in bringing out the best among their sales people.

Rick Barrera is a nationally acclaimed speaker, marketing consultant, and author known throughout the Fortune 500 for his extraordinary speaking ability and his unique approach to brand building. His research on the strategies used by breakthrough brands like Hummer, TiVo, and Google will change your thinking about marketing forever. Rick has helped hundreds of companies redesign their systems and implement a holistic approach to serving customers.

His impressive client list includes Abbott Labs, AutoZone, Bayer, Caterpillar, IBM, Intel, Merrill Lynch, and Verizon. Rick's books include Non-Manipulative Selling published by Fireside/Simon & Schuster, Collaborative Selling published by Morgan James Publishing, and the self-published Dollars and Sense of Exceptional Service Delivery.

Rick's newest book Overpromise and Overdeliver: Secrets of Unshakable Customer Loyalty is published by Penguin Putnam and is the developer of the OverPromiseSurvey.com online assessment. Drawing on more than twenty years of in-the-trenches experience, this breakthrough book sheds new light on how brands are really built and offers practical advice you can use to immediately differentiate your products, services, and company.

Don Hutson’s careers in speaking, management and sales have brought him many honors. He successfully worked his way through the University of Memphis, graduating with a degree in Sales. After becoming the #1 salesperson in a national training organization, he established his own training firm and shortly thereafter was in demand as a professional speaker.

Since then Don has addressed over two-thirds of the Fortune 500 Companies and is featured in over 100 training films. He is Chairman & CEO of U.S. Learning based in Memphis, TN and makes some 85 speaking appearances per year. Perhaps you have seen him on national television where he has been regularly featured on both PBS and the TPN.

Don is the author of seven books including The Sale, The Contented Achiever and the New York Times best seller – The One Minute Entrepreneur. Don is a member of the prestigious Speakers Roundtable.

Don Hutson has been immersed in research and the practical applications of behavioral styles training for some thirty years. He worked closely with Dr. David Merrill in the formulation years of the “Social Styles Model” and today teaches the latest adaptability skills and the art of communicating with different people differently. Don is responsible for the development of the SocialStyles360.com and the eStrengths.com (one minute entrepreneur) online assessments.

Don was elected by his peers to the presidency of the National Speakers Association, and he has received its “Cavett Award,” as member of the year. He is also in NSA’s Speakers Hall of Fame.

Dr. Larry Baker is an international authority in time and performance strategies. He is President of the Dr. Larry Baker Management Center - Atlanta and of the Time Management Center, Inc. - St. Louis and developer of the TimeManagement360.com online assessment.

Dr. Baker's consulting activities and his nearly 2,500 speaking and seminar engagements have taken him throughout the United States, Canada, Caribbean, Europe and South America.

Dr. Baker has many clients among the nation’s largest firms. They include ALCOA, Abbott Laboratories, Corning Incorporated, Chrysler Corporation, Empire Blue Cross – Blue Shield, May Company, Motorola Company, 3M, Nabisco, National Basketball Association, Nikon, Nortel Internet Services, Southwestern Bell, and many more.

Among his more than 60 professional citations, he and his companies have been cited in Avenue, Business Week, Fortune, Los Angeles Times, Money, New York Times, St. Louis Post-Dispatch, Success, Time, Toronto Star, Wall Street Journal, Woman’s Day and Working Women.

He is the author of more than 125 publications. Among them are books, booklets and articles. They also include the movie script for Time To Think, published by Rank Aldus of London, England and two “best sellers” -– The New Time Management tape album, published by Nightingale Conant and the TIME MASTERY PROFILE, published by Inscape Publishing.

Dr. Baker is a nearly 25 year member of the National Speakers Association. He is one of approximately 400 speakers, internationally, who have received the coveted Certified Speaking Professional (CSP) designation. He, also, is a member of the Academy of Management and the American Psychological Association.

In addition to being a full-time consultant, speaker and author, Br. Baker is a full-time Professor of Management Policy and Strategy in the Graduate program at Shorter College School of Business - Atlanta. His B. S. in Business, MBA and Doctorate in Business Administration were earned at Indiana University.

Dr. Baker is the recipient of many scholastic, civic and professional awards, including a Special Achievement Award presented to him at the White House by the President of the United States.