What is a Private Label Site (PLS)? read more...
How Can We Customize Your PLS? read more...
Who Would Benefit From a PLS? read more...
In Summary, the ABC Private Label Site: read more...
What is the Cost of a PLS? read more...
More Questions on How To Get Started? read more...

 

What is a Private Label Site (PLS)?

A Private Label Site (PLS) is a web-based assessment site that features your company name and logo using our powerful, yet simple, dashboard that can integrate into your own website. This provides personal and professional branding for you.

A PLS allows you to manage your own online assessment website and enjoy the features and services of the main Assessment Business Center platform as your own without having to invest in creating the online assessment technology and infrastructure yourself. Your PLS works the same way as the main Assessment Business Center site; however it incorporates your logos, colors, links and layout.

Every PLS is a turnkey, automated, revenue-generating assessment site designed to enhance your services and earn profits with minimal additional effort on your part. Tell us your assessment needs by completing this short questionnaire and we’ll get back to you so you can demo our system platform and test drive the assessments of interest to you.

Two Types of Private Label Sites

1. You can choose to use one or more of our off-the-shelf assessments
2. We can custom program your unique assessment onto our platform

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How We Customize Your Unique Assessment onto Your PLS

Our Assessment Business Center (ABC) team, with over 15 years of experience creating online assessment sites, manages all the details in the customization your unique assessment onto your PLS. We gather all the information needed from you to customize your Private Label Site, such as:

  • Type of assessment(s) desired – a totally customized assessment and/or one or more of our ABC off-the-shelf assessments.
  • Self-assessment or 360º (multi-rater) assessment. If 360º assessment, we’ll need:
    • The names of the observer groups (these are the people who give assessment feedback to the end users, such as manager, colleague, direct report, client, etc.)
  • When creating a customized assessment for your Private Label Site, we’ll need:
    • The competencies being measured (such as decision-making, persuasiveness, drive and persistence, etc.);
    • The questions per competency (typically 5-8 questions per competency);
    • The scales used to measure the competency on any given question (such as strongly agree to strongly disagree, always to never, etc.);
    • Whether or not you want open-ended feedback questions for the observers to add additional comments after every competency or at the end of the entire questionnaire.
  • The end user report structure –
    • Static” report (same report copy for all end users with only their results graphs being different);
    • Dynamic” report (the report copy changes based on the end user’s answers to either individual questions or entire categories of questions);
    • Will the report be delivered in html format right after the end user submits answers to the questionnaire;
    • Will the report be emailed in PDF format to the end user;
    • Will the end user have to log into a website to access their report (usually used with 360º assessments)?
    • Review some sample reports.

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Who Would Benefit From a PLS?

1. Corporate trainers or managers & independent trainers, consultants or coaches who use more than 250 assessments per year.

2. Companies, trainers or consultants who have their own assessment in a paper-based format but would like to automate it into a fully automated e-commerce enabled assessment system.

3. Companies, trainers or consultants that already have and market an online assessment but want to use the power and simplicity of the ABC fully automated e-commerce enabled assessment system. Ken Blanchard Companies is a great example as they have several of their assessments consolidated onto the ABC assessment platform. An example would be their Leadership Behavioral Analysis II online assessment.

4. Companies, trainers or consultants that currently distribute assessments from one of our ABC competitors but want a more powerful, yet simple-to-use, fully automated e-commerce enabled assessment system with better reports at a lower cost per assessment. A great success story here is Bonnie Burn and her DISC Certification Program (live or online) who used to distribute the DISC assessment through an ABC competitor but now uses our DISC online assessment because of its ease-of-use, its better pricing and its superior reports.

5. Authors who would like to have an online assessment to complement their book, generate sales for their book, or create an additional “up-sell” product for people who buy their book. For their new book – The One Minute Entrepreneur – Dr. Ken Blanchard, Don Hutson and Ethan Willis asked ABC to create an online Entrepreneur Assessment to sell more books.

6. Companies, trainers or consultants who want to use an online assessment to measure training effectiveness – a pre- and post-test – to show improvement and keep employees and/or clients motivated to continually improve their skills, in areas such as leadership, sales, customer service, emotional intelligence, time management, communication skills, etc.

7. Companies, trainers or consultants who want to use an online assessment to capture leads to add to their database to hopefully cross-sell additional products and services over time. An example would be Mark Sanborn and his Encore Effect online assessment.

We at ABC are assessment professionals. Our team has been in the assessment business since 1976. ABC has perfected an online assessment engine that can run any assessment on any topic – seamlessly, flawlessly and cost effectively.

ABC online assessments are accessed and completed on the Internet. Our fully automated site requires no support from you – we handle that function for you. Our sophisticated programming scores and dynamically generates reports and eGraphs providing highly personalized feedback to the end user.

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In Summary, the ABC Private Label Site:

  • Has a powerful dashboard that makes management of your Private Label Site easy, with numerous automated functions such as our email engine, e-commerce enabled customer credit card purchasing, customization ability of the site and reports, etc.
  • Allows fully secure automated credit card transactions. (You need to purchase a separate SSL certificate for about $100/year)
  • Has full-time technical support (700am-600pm Pacific Time) to handle PLS and end user questions or problems.
  • Provides you the ability to set up Associate Admin Accounts for your corporate, association or reseller (quantity purchase) customers.
  • Uses several back-up servers to secure the integrity of your data.

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What is the Cost of a Private Label Site?

ABC builds most standard Private Label Sites in less than thirty days for the following three charges:

  • ABC charges a one-time Private Label Site programming and training fee that allows us to build and brand your site and train you how to use it. Pricing depends on the amount of customization and training requested.
    • If you want a PLS consisting of our existing ABC assessments, the typical charge is $2,400.00; however, it can cost more if unique customization is requested. You will have access to all 21 of our off-the-shelf assessments. In addition, we will add five (5) assessment credits to each of the 21 assessments (not transferable among assessments) that you can either sell or use as complimentary assessments to prospects to get them interested in using your PLS assessments. This is a US$1200.00 value.
    • If we program and private label your custom assessment, the one time programming fee can vary greatly depending on your questionnaire, the scoring algorithm, whether it is a multi-rater assessment and the complexity and formatting of the assessment report – ballpark quote for most customized assessments is $6,000.00.
  • ABC charges a PLS license fee of $100 per month for your PLS Support. This covers hosting, automatic Private Label Site updates & upgrades and help desk support for you, your Admin. Accounts and your end users.
  • A per unit assessment usage fee (this is negotiable, but is typically 20-30% of the retail price of the assessments) for all assessments used within your Private Label Site. This is billed the 1st of each month for all assessments used within your PLS for the previous calendar month.

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More Questions on How To Get Started?

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 


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